.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to snagging billions in venture capital every year, have raised virtually $360 million until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That downturn is due to market saturation, heightened governing stress, and economical uncertainties.ADWEEK spoke to five VCs that remain to invest in adtech business, regardless of these difficulties, about what they are actually trying to find and also what they stay away from. Probably unsurprisingly, these investors are actually targeting options in privacy-focused modern technologies as well as industry-specific locations including linked television.